Gelatin Has a Functional Fudge Gene

As the concept of health continues to penetrate, young people begin to study how to live a delicate and healthy life. The number of active users born after 1995 on Tmall Medicine increased 102 percent year-on-year during Singles' Day last year. The post-1995 generation spent 18 yuan more on health products per person.

So what's the focus of young people's health? What products are the new generation of consumers craving? According to the insight into the health consumption trend of the post-90s, a large number young consumers pay special attention to beauty care. In addition, driven by the concept of health and environmental protection, they are more inclined to choose plant ingredients. Organic extraction of rare fruits and vegetables makes them more secure in nature.

"Her time" has come

"Her time" has come, when more women are financially independent and willing to invest in beauty. According to a CBNData report, sales of women's online skincare products and oral beauty products have continued to grow in the past two years. In 2020, the online consumption scale rate of female beauty tonic are higher than that of skin care products. Conquer the female consumers who want to "repair both inside and outside", oral beauty market potential is huge.

Under the general trend of "nutrition snacks", traditional nutrition products with complicated production process and single taste are being phased out. And the soft candy and other snacks as the carrier, can simultaneously meet the public picky taste buds and nutritional needs of the new nutritional products, is entering the public vision to lead the market burst.

Functional fudge

In 2020, fudge surpassed tablets to become the third largest dietary supplement form in the North American market. Compared with traditional dosage forms, functional fudge has the advantages of being more palatable, portable and easy to share. According to public data, global sales of functional fudge have doubled in just four years, with huge market potential.

According to the foreign markets data, although the profit of each bottle of fudge is not as high as that of tablets. But it has the advantages of high repurchase rate, low cost of acquiring customers, good stickiness of brand consumers and good sharing properties. For example, if you take out a tablet in the office and share it with your colleagues, everyone will think it's a little weird. But sharing candy is a normal social process. After replacing candies with expired tablets, most consumers will repurchase them within the effective time.

Under "her era", women, especially young urban women, are undoubtedly one of the important consumers of functional soft candy. They are willing to invest in their own health and beauty. And can chew the "inner beauty" of the rare plant ingredients nutritional fudge natural delicious. They form grass sharing with social attributes easy.

Under the trend of "nutritious snacks", the prospect of functional fudge market can not be underestimated. "Customized" functional soft candy that captures consumers' nutritional needs and picky taste buds may become the sales password of a new generation of nutritional products.

Gelatin and Collagen Manufacture

Gelatin and collagen peptides have their own functional fudge genes.Foodmate explores high quality gelatin and collagen solutions in technology.

Foodmate Co., Ltd. is the leading food additives manufacturer in China specialized in hydrocolloids, animal proteins, sugar substitutes and more. We are one of the few food ingredients manufacturers that is driven by technology advancement and innovation. The company engaged in principle activities of R&D, manufacturing, sales of natural, nutritious, functional food ingredients. Our product offering includes Gelatin, Carrageenan, Konjac gum, Collagen peptides, FAP and Calories-free Sweetener. We are seeking for partnering with customers worldwide and marching together into a better future that is built by high-quality nutrient products and innovative foods.